The 2017 World Science Festival was a 5-day event, consisting of 77 live programs at over 30 venues across all 5 boroughs of New York City. Featuring 277 of the world’s leading scientists, topics ranged from climate change to quantum physics. The festival was applauded by the New York Times, USA Today, The New Yorker, NBC, and many other major media outlets, and drew an audience of over 628,000, both in person and online.

As the Associate Design Director, I produced and oversaw the design and production of all deliverables, and the look and feel of the festival and the annual Gala. I worked closely with the marketing director and executive staff to create the advertising campaign for the festival, which ran in various publications and digital outlets, on all subway lines, and in several subway stations and urban panels. I produced icon illustrations and directed all imagery to represent individual festival programs, which were displayed as on-screen media during each in-theater event (some with audiences of over 1,000), used in marketing collateral, website advertisements, and digital and printed program listings.

The long list of deliverables produced for the festival includes: digital and print advertisements in over 15 publications, program and sponsor signage at all events, webpage design, a 50 page printed festival booklet, a 32 page printed Gala journal, a sponsor logo block, window clings, subway car advertisements, street pole banners, eblasts announcements, printed and emailed invitations, rack cards, venue maps, digital banners, staff credentials, brochures, t-shirts, tote bags, social media assets and various swag items.

The festival also featured “Science in the Square”—a four day long activation of World Science Festival produced programming in Times Square, produced in partnership with Times Square Arts. The event featured Holoscenes, a performance-installation that viscerally connects everyday actions to climate change, Energy Floors, a dance floor that harnesses enough energy to charge a cell phone, and large LED screen that showed climate change content throughout the day, and featured several talks by renowned climate scientists.

Scroll for a selection of images from the festival campaign, and for samples of festival collateral.