A travel journal produced for the National Audubon Society. The printed piece is free for the taking at all Audubon nature centers throughout the United States. Readers can take notes and mark the bird species they viewed at each center, and obtain a stamp for every center visited.
Art director: Kristina Deckert
Identity created for The Canopy, an annual giving circle for the National Audubon Society.
Art director: Kristina Deckert
I worked with the head of marketing, the executive staff, and an outside team to help create the Webby-award winning website for World Science Festival. I provided art direction and concept wire-framing for the homepage and several subpages, and was part of the approval team during the final build.
I produce and direct designed graphics and assets for the site, and work closely with the video team to update and redesign the video player. I provide feedback and art direction for any new pages that are created, or any existing pages that enter into a new phase of design.
Visit worldsciencefestival.com to see this site live, and scroll to browse through a few screenshots.
Web designer: Ryan McCarthy
The 2017 World Science Festival was a 5-day event, consisting of 77 live programs at over 30 venues across all 5 boroughs of New York City. Featuring 277 of the world’s leading scientists, topics ranged from climate change to quantum physics. The festival was applauded by the New York Times, USA Today, The New Yorker, NBC, and many other major media outlets, and drew an audience of over 628,000, both in person and online.
As the Associate Design Director, I produced and oversaw the design and production of all deliverables, and the look and feel of the festival and the annual Gala. I worked closely with the marketing director and executive staff to create the advertising campaign for the festival, which ran in various publications and digital outlets, on all subway lines, and in several subway stations and urban panels. I produced icon illustrations and directed all imagery to represent individual festival programs, which were displayed as on-screen media during each in-theater event (some with audiences of over 1,000), used in marketing collateral, website advertisements, and digital and printed program listings.
The long list of deliverables produced for the festival includes: digital and print advertisements in over 15 publications, program and sponsor signage at all events, webpage design, a 50 page printed festival booklet, a 32 page printed Gala journal, a sponsor logo block, window clings, subway car advertisements, street pole banners, eblasts announcements, printed and emailed invitations, rack cards, venue maps, digital banners, staff credentials, brochures, t-shirts, tote bags, social media assets and various swag items.
The festival also featured “Science in the Square”—a four day long activation of World Science Festival produced programming in Times Square, produced in partnership with Times Square Arts. The event featured Holoscenes, a performance-installation that viscerally connects everyday actions to climate change, Energy Floors, a dance floor that harnesses enough energy to charge a cell phone, and large LED screen that showed climate change content throughout the day, and featured several talks by renowned climate scientists.
Scroll for a selection of images from the festival campaign, and for samples of festival collateral.
The World Science Festival celebrated its tenth anniversary at Jazz at Lincoln Center, with an original theatrical work that featured performances from Joshua Bell, David Draiman, Renée Fleming, Brian Greene, and the dance innovators Pilobolus. I designed and directed the invitations, webpages, and programs used on the night of the event. Scroll for a selection of images of the printed collateral.
CIty of Science is a series of five one-day events—in each borough of New York City—featuring large-scale, interactive science exhibits, produced by World Science Festival and presented by Con Edison.
I designed the logo, promotional pieces, and signage for the event, working closely with the marketing, development, and executive staff to create a visual identity to compliment the World Science Festival brand, and to be approved by Con Edison. I also directed the design and production of webpages, miscellaneous flyers, handouts, and physical marketing material present at the program.
Logo design for salon programs at the World Science Festival. Salons feature a leading panel of scientists, that take a deep, advanced dive into a larger subject that's being explored at the festival.
The logo will be used on-screen during the programs, on the World Science Festival website, and on signage at the event.
Logo design for Women in Science programming at the World Science Festival. Programs and workshops will feature leading female scientists from various disciplines.
The logo will be used on-screen during mainstage programs, on the World Science Festival website, and on signage at the event.
The 2016 World Science Festival was a 5-day event, consisting of 65 live programs at over 30 venues across all 5 boroughs of New York City. Featuring 189 of the world’s leading scientists, topics ranged from climate change to brain-to-brain communication. The festival was applauded by the New York Times, PBS, The Late Show with Stephen Colbert, and many other major media outlets, and drew an audience of over 100,000, both in person and online.
As the Associate Design Director, I produced and oversaw the design and production of all deliverables, and the look and feel of the festival and the annual Gala. I worked closely with the marketing director and executive staff to create the advertising campaign for the festival, which ran in various publications and digital outlets, on all subway lines, and in several subway stations and urban panels. I produced icon illustrations and directed all imagery to represent individual festival programs, which were displayed as on-screen media during each in-theater event (some with audiences of over 1,000), used in marketing collateral, website advertisements, and digital and printed program listings.
The long list of deliverables produced for the festival includes: digital and print advertisements in over 15 publications, program and sponsor signage at all events, webpage design, a 50 page printed festival booklet, a 32 page printed Gala journal, a sponsor logo block, window clings, subway car advertisements, street pole banners, eblasts announcements, printed and emailed invitations, rack cards, venue maps, digital banners, staff credentials, brochures, t-shirts, tote bags, social media assets and various swag items.
Scroll for a selection of images from the festival campaign, and for samples of festival collateral.
The Great Fish Count is a one-day event at the World Science Festival, open to the public and held at 14 different outdoor venues in all 5 boroughs of New York City. At each venue, scientists, together with attendees, catch and release fish, counting and identifying species to collect data as part of a citizen-science project.
I art directed and designed the art, signage, and marketing materials for this event.
Fish illustrations: Hudson River Park Trust
For the 2015 World Science Festival, I worked with our Creative Director to produce and oversee the design, production, and look and feel of the marketing and editorial campaign: "Mind. Blown." Our campaign featured over 50 photographed and composited images that I art directed in collaboration with photographer Jon Smith, who used a pellet gun to explode lightbulbs full of objects and photographed them at the moment they shattered. I traveled to Indianapolis to art direct the photoshoot, working closely with the photographer, and then oversaw the retouching process and the completion of the images.
The images were used to visually represent all programs presented at the 2015 festival. They were used on media screens onstage at every in-theater program, in all advertising materials, in print and digital festival collateral, and in social media posts.
Scroll for a selection of images and collateral from the campaign. From the top down: program image for Time Is of the Essence … or Is It?; program image for The Flame Challenge: What is sleep?, program image for The Next Quantum Leap: Here, There, and Everywhere; program image for Reality Since Einstein; on stage during Time Is of the Essence … or Is It?; website program listings page featuring a carousel of slow-motion GIFs from campaign video footage; festival collateral (rack card, program guide, credentials); a spread from the program guide; printed full page ad in Scientific American.
The 2015 World Science Festival was a 5-day event, consisting of over 80 live programs at 48 venues across all 5 boroughs of New York City. Featuring 178 of the world’s leading scientists, topics ranged from quantum physics to the origins of human uniqueness. The festival was applauded by the New York Times, The New Yorker, ABC, and many other major media outlets, and drew an audience of over 300,000 both in person and online.
As the Associate Design Director, I produced and oversaw the design and production of all deliverables, and the look and feel of the festival and the annual Gala. I worked closely with the Creative Director to create a photography campaign of over 50 images, each representing an individual festival program, and several that were used in the marketing and advertising pieces.
The long list of deliverables produced for the festival includes: digital and print advertisements in over 15 publications, program and sponsor signage at all events, webpage design, a 50 page printed festival booklet, a 32 page printed Gala journal, a sponsor logo block, window clings, bus tail ads, street pole banners, eblasts announcements, printed and emailed invitations, rack cards, venue maps, digital banners, staff credentials, brochures, t-shirts, tote bags, social media assets and various swag items.
Scroll for a selection of images from the photography campaign, and for samples of festival collateral.
Black hole image used on Gala material: Fabian Oefner
Image used on Light Falls brochure: Getty
Using Fabian Oefner's Black Hole Art, I designed and produced the 2015 World Science Festival Gala invitations, webpages, and programs used on the night of the event. This event was hosted by Alan Alda, and honored renowned theoretical physicist Edward Witten.
A printed brochure for a performance exploring the history of the universe in five orchestrated movements.
Concept book cover design for Pale Fire by Vladimir Nabokov.
Concept poster design for Cloud 9 by Caryl Churchill.
Anyone can submit a picture of their cat. They describe what vacation they would like to see the cat taking, or anything they would like to see the cat doing (anything is possible). I then illustrate the idea as per the request through collage and animation. All vacations are currently on display on Instagram at @catsonvacations.
Commissioned by AOL for bimonthly publication on Pawnation.
