The 2015 World Science Festival was a 5-day event, consisting of over 80 live programs at 48 venues across all 5 boroughs of New York City. Featuring 178 of the world’s leading scientists, topics ranged from quantum physics to the origins of human uniqueness. The festival was applauded by the New York Times, The New Yorker, ABC, and many other major media outlets, and drew an audience of over 300,000 both in person and online.
As the Associate Design Director, I produced and oversaw the design and production of all deliverables, and the look and feel of the festival and the annual Gala. I worked closely with the Creative Director to create a photography campaign of over 50 images, each representing an individual festival program, and several that were used in the marketing and advertising pieces.
The long list of deliverables produced for the festival includes: digital and print advertisements in over 15 publications, program and sponsor signage at all events, webpage design, a 50 page printed festival booklet, a 32 page printed Gala journal, a sponsor logo block, window clings, bus tail ads, street pole banners, eblasts announcements, printed and emailed invitations, rack cards, venue maps, digital banners, staff credentials, brochures, t-shirts, tote bags, social media assets and various swag items.
Scroll for a selection of images from the photography campaign, and for samples of festival collateral.
Black hole image used on Gala material: Fabian Oefner
Image used on Light Falls brochure: Getty